Operator-level thinking.
Written for doers.

Operator-grade guides on Amazon PPC, campaign architecture, and profitable scaling, from the team managing $50M+ in ad revenue.

Flat dark-mode contribution-margin waterfall: a $39.99 Amazon sale stepping down through referral, fulfillment, storage, returns, COGS, and freight to a $14.94 (37.4%) contribution bar highlighted in amber.

Profitability

May 18, 2026·11 min

Amazon Contribution Margin: The P&L Math That Should Set Your Ad Budget

Most sellers size ad spend off revenue and a copied ACoS target. Here is the per-unit contribution model that decides how much you can actually spend before every order loses money.

Amazon PPC 2026: The Shift from Keywords to Intent Signals

Why top Amazon brands are abandoning exact-match obsession in 2026 — and using broad-match AI, AMC, and Rufus signals to drop TACoS below 10%.

TACoS vs. ACoS on Amazon: Which Metric Actually Drives Profitability?

Most sellers obsess over ACoS while ignoring the metric that actually predicts long-term profitability.

Feroz Arshad

Founder, Spenzio

Visual diagram of tiered Amazon PPC campaign structure with keyword funnels

Campaign Architecture

Apr 15, 2025·11 min

The Amazon PPC Campaign Structure We Use to Scale Brands Past $500K/Month

Most agencies use a one-size-fits-all campaign template. We build structures that adapt to margin tiers.

The 2025 Amazon Listing Optimization Checklist: 23 Points That Actually Move Conversion Rate

Forget generic SEO tips. This is the operational checklist our team runs through before launching or relaunching any ASIN.

Feroz Arshad

Founder, Spenzio

Operator-level thinking.Written for doers.

Amazon Contribution Margin: The P&L Math That Should Set Your Ad Budget

Amazon PPC 2026: The Shift from Keywords to Intent Signals

TACoS vs. ACoS on Amazon: Which Metric Actually Drives Profitability?

The Amazon PPC Campaign Structure We Use to Scale Brands Past $500K/Month

The 2025 Amazon Listing Optimization Checklist: 23 Points That Actually Move Conversion Rate

Operator-level thinking.
Written for doers.