Amazon PPC, run against
contribution margin.
Sponsored Products, Brands, and Display managed by senior strategists with daily bid governance. We scale spend only where the unit P&L holds, and we report on the numbers that hit it.
The scope, in plain terms.
MEASURED: TACoS · ACoS · CTR · contribution margin
Campaign architecture rebuild
Structure organized around margin tiers, not a one-size template. Discovery, performance, defense, and expansion layers, each with one job.
Daily bid governance
Bids and placements reviewed every working day against each ASIN's margin floor, not set-and-forget automation.
Search-term harvesting
Converting queries promoted weekly, wasted terms negated, so a single query is never bought twice in the account.
Sponsored Brands & Display
Headline, video, and Display retargeting sequenced to close demand the search layer warmed, not broadcast to cold audiences.
Budget routing by rule
Spend moves weekly on a decision tree tied to tier TACoS ceilings, so winners get fed and bleeders get cut.
Profit-led reporting
A weekly written note: what changed, why, and the P&L impact. Monthly review covers contribution margin and next-quarter strategy.
A cadence, not a campaign.
Audit
47-point review of the account, scored by two senior strategists in 7 days.
Rebuild
Margin-tier architecture built in parallel, migrated over 6 weeks to protect rank.
Govern
Daily bids, weekly harvest and routing, against the tier TACoS ceilings.
Report
Weekly written notes and a monthly P&L review. No jargon, no surprises.
Straight answers.
Do you bill on percentage of ad spend?
No. Flat retainers tiered to Amazon ARR. Billing on a percentage of spend rewards the agency for spending more of your money, which is a conflict of interest.
What size brand is this for?
It works best at $1M+ Amazon ARR. Below that the math rarely supports a managed retainer, and we will usually point you to a self-serve playbook.
How fast do results show?
Expect a 1 to 2 week relearn dip during migration, then compounding gains. Most accounts reach a lower, stable TACoS within 8 to 12 weeks.